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A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.