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Yes, modern technology can help tremendously in gathering media clips and placements, but human analysis is still essential to gauging media sentiment.

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Thanks to Deion Sanders, we now have a new standard for the most indefensible use of Twitter.

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.

Discovery Communications’ Amber Harris, who will speak at PR News’ Social Media Summit/Taste of Tech two-day event in June in New York, shares Facebook engagement tips.

At an industry conference last week, a well-respected communications exec was sharing with me that she is on a “listening campaign” this month and it has been quite fantastic the things she’s learning about her brand, customers and competitors. …

Former PR pro and current CEO Kelly McCormick Sullivan says that PR skills such as the ability to communicate a strategic vision have served her well in the top leadership slot.