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Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

Changing a brand’s or client’s Wikipedia page to a PR pro’s liking has always been a tricky business.

As a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

Was it a coincidence this week that earlier this week Goldman Sachs CEO Lloyd Blankfein gave his first interviews to the media in two years—while in California the SEC was investigating a senior Goldman employee for insider trading? If the Goldman Sa…

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.