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Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

A fully integrated communications approach—including print, broadcast, digital and social media—drove thousands of people to the grand opening festivities of a suburban Chicago hospital.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.