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Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

Without the human analytics element, Google Analytics is just numbers and trend lines, says Weber Shandwick’s Allyson Hugley.

Anyone can pitch a story to a journalist, but actually generating coverage is a different story altogether. Armed with these guidelines, you’ll be ready to launch a mini-PR campaign for your small business.

Basic fact-checking can save you—and your media contacts—a world of grief.

Basic fact-checking can save you—and your media contacts—a world of grief.

If you’ve never sat through a meeting and wondered what would happen if you said ______________ (fill in the blank), then you are truly not reaching your full potential. Surely you can’t always be 100% concentrating on the meeting discussion.  But…

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Have you succumbed to Shiny New Object Syndrome and forgotten about LinkedIn? Stanton Communications’ Lori A. Russo makes the case for why LinkedIn deserves another look.

Data on Pinterest users’ re-pinning tendencies showed that caption length and diction matter.