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Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Seau’s Death May Put a Dent in NFL’s Popularity

May 3rd, 2012 by

It’s safe to say that the NFL has never been more popular than it is today. The last three Super Bowls were the most-watched TV shows in U.S. history; regular-season games accounted for 23 of the 25 most-watched telecasts last fall; and team reve…

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

Foursquare Makes It Easier for Companies to Go Geo-Social

May 2nd, 2012 by

Businesses are now being offered the option to instantly get their Foursquare pages verified—for a $10 fee.

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Foursquare Makes It Easier for Companies to Go Geo-Social

May 2nd, 2012 by

Businesses are now being offered the option to instantly get their Foursquare pages verified—for a $10 fee.

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.