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Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Was Spirit Airlines on your radar a couple weeks ago? It wasn’t on mine—I don’t think I ever booked a flight with them. Now it’s the airline I’m not supposed to fly. Ever. On April 22, the Tampa Bay Times reported that Spirit …

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

It’s safe to say that the NFL has never been more popular than it is today. The last three Super Bowls were the most-watched TV shows in U.S. history; regular-season games accounted for 23 of the 25 most-watched telecasts last fall; and team reve…