Topics

Pizza Chain’s Controversial Campaign Brings the Heat

May 24th, 2012 by

Pizza Patron’s offering of a free pie to anyone who orders in Spanish has irked some people inside and outside the Hispanic community.

Southwest Proves Sky’s the Limit for a Beloved Brand

May 24th, 2012 by

On the Fly, TLC’s new reality series featuring Southwest employees and customers, takes the airline’s commitment to transparency to new heights.

Southwest Proves Sky’s the Limit for a Beloved Brand

May 24th, 2012 by

On the Fly, TLC’s new reality series featuring Southwest employees and customers, takes the airline’s commitment to transparency to new heights.

Social Media Overload? Focus on Your Audience, Not the Tools

May 23rd, 2012 by

During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o…

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.

‘Brown Shorts’ and Hiring for Attitude: Question Your Questions

May 22nd, 2012 by

Look around you (assuming you are in the office). Those employees who’ve been at your organization less than two years? About half of them will fail at their jobs. What’s more surprising is by “fail” I don’t mean they’ll leave or be let go….

Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results

May 22nd, 2012 by

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Obesity and Communications: 3 Ways to Help America Tighten the Belt and Get Results

May 22nd, 2012 by

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Mobile Maps Big, While Geosocial Activity Remains Small

May 22nd, 2012 by

Most American smartphone owners are using real-time location-based maps, but aren’t checking in on geosocial services such as Foursquare.