Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.
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Brands Take Note: Microsoft Opens Up So.cl to All Users
May 21st, 2012 by Bill MiltenbergMicrosoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.
Brands Take Note: Microsoft Opens Up So.cl to All Users
May 21st, 2012 by Bill MiltenbergMicrosoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.
Tip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick
May 21st, 2012 by Jim LukaszewskiUnderstanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.
Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm
May 21st, 2012 by PRNEWSO’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.
Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm
May 21st, 2012 by PRNEWSO’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.
B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions
May 21st, 2012 by Mary BuhayWhile its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions
May 21st, 2012 by Mary BuhayWhile its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.
Case Study: Cartoon Network Establishes Bullying Pulpit, Inspiring Millions to Stand Up Against a Childhood Plague
May 21st, 2012 by Bill MiltenbergA partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.
Apple Creates Its Own Good Neighbor Policy
May 21st, 2012 by Sahil PatelApple reportedly provides Cupertino residents with detailed information on a new research facility it wants to build in the city, and also solicits them for feedback/support.