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Disney Puts Money Where Its Mouth Is With Food Ad Restrictions

June 5th, 2012 by

The Walt Disney Co. has announced an initiative to ban some food advertisers that don’t meet its nutrition criteria.

The Art of the Polish: Seven Steps to Making Your PR Writing Shine

June 5th, 2012 by

If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.

The Art of the Polish: Seven Steps to Making Your PR Writing Shine

June 5th, 2012 by

If the best writing really is rewriting, PR pros must step away from their first draft for a few hours and then polish their copy to truly create exceptional work.

The Tweet You Wish You Could Take Back

June 4th, 2012 by

I’ve read countless interviews in which a notable politician, businessperson, musician, actor, writer or artist claims he or she has no regrets. They wouldn’t change a thing if they could. I don’t buy it. I regret what I had for lunch…

Percentage of ‘Typical’ Day Twitter Users Doubles in Nine Months

June 4th, 2012 by

Twitter is steadily becoming the go-to, daily-use social media platform, according to a Pew Research study.

Charting the Industry: Ghost Town? Brands Advance on Google+

June 4th, 2012 by

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.

Case Study: Bay Area Cyber-Conference Company Winds Up, Pitches Audience via Quirky Pro Athlete and Virtual Technology

June 4th, 2012 by

San Francisco Giants pitcher Brian Wilson piqued the interest of sports fans and business executives alike as the pitch man for webcasting company ON24.

Go Grassroots: Build Goodwill With a Community Relations Committee & Plan

June 4th, 2012 by

A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.

Go Grassroots: Build Goodwill With a Community Relations Committee & Plan

June 4th, 2012 by

A solid, grassroots community relations program can help prevent or deflect a crisis. Here are some best practices for setting up such a program.

Charting the Industry: Ghost Town? Brands Advance on Google+

June 4th, 2012 by

While Google+ has been under the radar of late, fashion, luxury and car brands have kicked their Google+ engagement into high gear.