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The majority of senior decision makers in a May 2012 Accenture study see spending on a sustainability as an investment, rather than a cost.

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates.

Teams managing brand Facebook pages can now distinguish roles and schedule posts for future dates.

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Since just 2011, three other prominent tech companies have stumbled out of the gate after going public, including Groupon.

Google+ Local, the latest addition to social network Google+, incorporates Zagat business ratings for brand pages across Google’s search, maps and mobile features.

It’s a mantra so often used that we don’t think twice about it:  the customer is always right.  However, most us would agree that it’s OK to gently let go of customers/clients who are eating up time, energy and resources and at the end of the d…

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.