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Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

From SEO to social media measurement, keeping your finger on the pulse of all things digital PR can be an exhausting exercise. Here are some tips to help you stay ahead of the curve.

Communicators need to look beyond traditional media efforts to impact consumers and key decision makers in the supermarket.

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

A partnership with Facebook, celebrities and nationwide media coverage powered an online anti-bullying pledge campaign.

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.