Topics

Five Top Qualities to Look for When Hiring PR Talent

June 15th, 2012 by

Kathleen Henson shares hiring practices that have helped her grow her agency.

Why is this Man Smiling? How Not to Let Scandal Get in the Way of Good Media Coverage

June 14th, 2012 by

His firm saddled with explaining the loss of at least $3 billion by his reckless investment unit on the other side of the pond, Jamie Dimon, head of JPMorgan  Chase,  seemed no worse for wear.  Testifying before the Senate Banking Committee on Wedne…

Execs Give Thumbs Up to Digital and Social Strategies

June 14th, 2012 by

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

Facebook Exchange Promises Real-Time, Targeted Reach 

June 14th, 2012 by

The new Facebook Exchange ad platform targets Facebook users based on their Web history.

Execs Give Thumbs Up to Digital and Social Strategies

June 14th, 2012 by

65% of executives polled in a June 2012 McKinsey study ranked big data and analytics among their top corporate priorities.

Facebook Exchange Promises Real-Time, Targeted Reach 

June 14th, 2012 by

The new Facebook Exchange ad platform targets Facebook users based on their Web history.

Flirting App Skout Backtracks in Rape Crisis

June 13th, 2012 by

Commonly known as “the flirting app” amongst the digerati, the social networking platform Skout—which lets users message and chat with nearby strangers—is now flirting with disaster. After a Tuesday, June 12 story in The New York Times Bits blo…

PR News Launches Social Media Certificate Program

June 13th, 2012 by

The certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.

PR News Launches Social Media Certificate Program

June 13th, 2012 by

The certificate program recognizing training in social media communications tactics kicks off with the June 21-22 Social Media Summit.

Twitter’s New Tailored Model: Personalization Through Tracking

June 13th, 2012 by

Twitter can now recommend tweeters to follow based on tastes gleaned from your Web browsing data.