The average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
Stories by Joe Pulizzi
It’s Now a Content Marketing World
July 17th, 2012 by Joe PulizziThe average company spends approximately 25% of its marketing budget on content creation—a figure that will likely grow over the next few years.
PR & Fighting the Content Marketing Battle Within
August 3rd, 2011 by Joe PulizziAs organizations become more like publishing departments everyday, PR and marketing pros are jockeying for the most compelling and relevant content to attract and retain customers—and PR may be the best positioned to take charge.