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Danny Boyle’s London Olympics opening ceremony production on July 27 played like a bombastic, funhouse mirror held up to the U.K. with the world’s citizens as sideline spectators, and inspired Aidan Burley, a Conservative member of Parliame…

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

Teen interest in the environment is greater than ever—as good a reason as any for CSR communicators to tap this promising demographic.

To mark its 100th anniversary, IBM’s Celebration of Service enabled community projects in most of the 170 countries in which the tech giant operates.

While big brands’ Facebook pages feature innovative apps that are collecting large numbers of followers, it’s the Olympic athletes and their stories that foster much deeper engagement.

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Disgruntled Olympics viewers took to Twitter to complain about NBC’s broadcasts, and an NBC’s own exec producer for the games led the response.

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Close to half of marketing executives polled find social media measurement—and defining its ROI—is their greatest challenge.