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Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Just 8% of CMOs say their company already has "very advanced" mobile capabilities.

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both agree this was a far different Obama than we saw in the first debate.

I have to admit, ever since I began covering Corporate Social Responsibility issues close to three years ago when I started as editor of PR News, I’ve been somewhat skeptical. I questioned whether organizations really give back, help their own commun…

86% of consumers think big businesses maximized profits at the expense of customers and communities.

Pizza Hut responded to critical heat and pulled the plug on its planned presidential debate stunt—just in time to bask in the glory of media attention.

Despite your best intentions, media tour hiccups are bound to happen. To keep them to a minimum, follow this plan—and don’t forget the stain stick.

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.

A new study of "Breakout Brands" describes which brands Obama and Romney supporters identify with.