Despite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.
Topics
Coke Still No. 1 Brand, But Tech Giants Loom Large
October 11th, 2012 by Scott Van CampDespite a strong push from Apple, Coca-Cola 2012’s most valuable brand in the world.
PBS PR Flies High Through Big Bird Story
October 10th, 2012 by Scott Van CampAfter last week’s presidential debate, Big Bird was big. I mean really big. Perhaps bigger than he’s been in a long time. After Republican challenger Mitt Romney told the world that Sesame Street‘s famed character would likely be kill…
Five Communications Tips for Managing a Brand’s Presence On Yelp
October 10th, 2012 by Bill MiltenbergYelp is now built into Apple’s maps application, placing the customer-review site in front of millions of users worldwide. That’s why communicators should know how to best manage their brand’s presence.
Five Communications Tips for Managing a Brand’s Presence On Yelp
October 10th, 2012 by Bill MiltenbergYelp is now built into Apple’s maps application, placing the customer-review site in front of millions of users worldwide. That’s why communicators should know how to best manage their brand’s presence.
CEOs Say Digital Drives Revenue, with Mobile Out Front
October 10th, 2012 by Scott Van CampHalf of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.
CEOs Say Digital Drives Revenue, with Mobile Out Front
October 10th, 2012 by Scott Van CampHalf of all CEOs surveyed believe digital will increase their overall revenues and margins by at least 10% within the next three years.
PR Shutterbugs: 10 Must-Follow Brands on Instagram
October 9th, 2012 by Bill MiltenbergThese 10 brands will have you itching to see their latest post, and just might percolate some ideas of your own for using Instagram for your brand.
PR Shutterbugs: 10 Must-Follow Brands on Instagram
October 9th, 2012 by Bill MiltenbergThese 10 brands will have you itching to see their latest post, and just might percolate some ideas of your own for using Instagram for your brand.
Pin-ching Pennies? 10 Pinterest Tips for Small Businesses
October 9th, 2012 by Bill MiltenbergThe following 10 tips can help small businesses create emotional connections and add depth and personality to their products on Pinterest—for free.