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Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

The media’s coverage of David Petraeus has been telling, and instructional. The former CIA director and decorated general who stepped down in early November after admitting to an extramarital affair had been a media darling. Not only did he have the …

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

Love him or hate him, you have admire the no-nonsense, buttoned-down management style of New York City Mayor Michael Bloomberg. In his nearly 12-year tenure as mayor, he’s proved himself effective at getting things done. So as today’s New York Time…

Whether you’re entering the job market or you’re a seasoned vet considering a career move, here are five ways to nail any pre-employment writing assessment.

President Obama held his first press conference after re-election today, and with the possibility of storm clouds like the Petraeus affair and Benghazi in the air, a much anticipated event it was. For the most part, there was much ado about nothing, as…

Instagram has grown 35% among brands in the last quarter, and is now being used by 54% of the Interbrand 100 companies.

While 61% of Creativity in PR Report respondents agreed that criticism of the industry for lacking big, creative ideas is fair, 89% viewed themselves as creative.