Topics

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

How many emails do you open every day that you choose not to respond to, saying to yourself, “I’ll get to that later”?  How many papers, magazines, memos come across your desk that you put in a pile to read later? Worse yet, how many conversatio…

78% of marcom professionals at financial services companies say negative public perception is the biggest roadblock in rebuilding reputation.

Maybe it’s just me, but are you getting presidential election fatigue? With all of the talk of spin rooms, binders, “optimal” and fact checking, I’m ready to go out and vote this afternoon just to be done with it. Being a PR pro, you’re most …

Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.

According the Global Brand Simplicity Index, consumers are willing to pay more for simpler products and experiences with brands.

The photo-sharing network has created a solution that makes it more integrated with Twitter.

It’s that time of the month: when a campaign goes viral and everyone is abuzz about the surprising creativity and through-the-roof consumer engagement of an under-the-radar product or news item. There is no escaping this phenomenon, so we might as we…

The key to writing a great tech press release is explaining the benefits of a piece of hardware or software.

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.