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Poll: Does Your Organization Have Violence Within the Workplace In Its Crisis Plan? 

November 13th, 2012 by

The latest PR News poll asks—do you have violence in the workplace covered in your organization’s crisis communications?

Creativity an Influential Force in PR Going Forward

November 13th, 2012 by

An Allison+Partners poll of CEos, CMOs and other execs found creativity to be the top element for advancing businesses in the years ahead.

Cold Stone Takes to Twitter to Address Complaints Over Slur

November 13th, 2012 by

Cold Stone Creamery used its official Twitter account to handle complaints about one employee’s rogue and incendiary Facebook post about President Obama.

No Business Is Too Small for Workplace Violence

November 13th, 2012 by

No one wants to think about workplace violence happening in their company, but there are five things communicators can do to prepare for the unthinkable.

Are You a Monday Person or a Friday Person?

November 12th, 2012 by

You look forward to the work week and may have even been overheard saying, “TGIM!” The week is your oyster and you are ready to discover new things, to make a mark on your world. You love Mondays. Fridays, on the other hand, might be the favored ch…

Paid Twitter, Facebook Products Can Be Misleading, and Damage Brand Trust

November 12th, 2012 by

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.

Customer Reviews, Testimonials Can Beat Ads in Effectiveness—Just Avoid Snowballs

November 12th, 2012 by

To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.

CEO’s Earnings Call Comments a Real Downer

November 9th, 2012 by

It’s been a long, tough road—mostly downhill— for J.C. Penney since former Apple retail chief Ron Johnson took over the helm in January 2012. CEO Johnson was expected to work the same magic for the tired clothing retailer as he had for Apple’s …

Brands Stand and Deliver to Honor U.S. Veterans

November 9th, 2012 by

In recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.

PR People Awards Shines Spotlight on the Year’s Top PR Pros

November 7th, 2012 by

PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.