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To some PR pros, the prospect of receiving negative customer reviews sound daunting. But with some planning and process, reviews can move the business needle.

While most agree that Promoted Tweets and Sponsored Stories are effective, some consumers find them confusing.

It’s been a long, tough road—mostly downhill— for J.C. Penney since former Apple retail chief Ron Johnson took over the helm in January 2012. CEO Johnson was expected to work the same magic for the tired clothing retailer as he had for Apple’s …

In recognition of Veteran’s Day on Nov. 11, we’ve highlighted organizations that are using their brand power to honor our nation’s veterans.

The role of online PR was particularly important during the 2012 presidential election, and PR outlets will be able to leverage its data and insights for weeks to come.

PR News will celebrate the top communicators of the year, the up-and-coming stars of PR and the top places to work in PR at a Nov.29 luncheon event in Washington, D.C.

Had enough of Fifty Shades of Grey and Bossypants? Make room on your shelf for Edelman and the Rise of Public Relations.

73% of people aged 16-25 years old look to TV to stay informed about daily events.

When Matt Lauer interviewed Salmon Rushdie on the Today Show, it illuminated three lessons that must be remembered when working with broadcast outlets.

What if you knew that the president of your company was covering up a crime; that a colleague was suspected of sexually molesting young women; that your spokesperson was taking illegal drugs? Would you turn them in? What if you personally witnessed the…