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Make your news releases and media alerts stand out in a journalist’s inbox with these eight methods.

Sure, you can make your PR copy sing, but are you an eagle-eye proofreader?

Whether its consistently crying on Sunday nights or opportunity knocking on your door, sometimes PR professionals simply need to move on in their career.

Verizon’s director of media relations takes a break from post-Sandy communications tasks to discuss his team’s content strategy.

A new Sling study determined that Walmart has more than 40% of active followers, the most by far of the Fortune 100 companies.

The media’s coverage of David Petraeus has been telling, and instructional. The former CIA director and decorated general who stepped down in early November after admitting to an extramarital affair had been a media darling. Not only did he have the …

With news reports that 27 animals died while being kept on a farm for the filming of The Hobbit, Warner Bros. and Peter Jackson need a new message.

Use one or more of these buzz tenets and you just might have a truly viral campaign, with over-the-top audience engagement.

While the media cranks out content that it prefers to be long remembered by readers, the BBS and News Corporation would prefer that their major crises would just go away. Here’s how each have fared.

Love him or hate him, you have admire the no-nonsense, buttoned-down management style of New York City Mayor Michael Bloomberg. In his nearly 12-year tenure as mayor, he’s proved himself effective at getting things done. So as today’s New York Time…