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As the economy continues to encourage people to cut all expenses that don’t directly benefit sales, PR people are increasingly under attack. PR and public affairs executives will be the first to see their staffs,… Continued

According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50… Continued

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or… Continued

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued

The PR industry continues to rely on social networking opportunities to leverage their business and reach otherwise unreachable clientele. Please share your thoughts and your experience on using social media as a valuable tool for leveraging for PR campaigns, increasing ROI and promoting your business as a whole.

Digital integration is a necessary approach to all business communications, but the best place to begin incorporating Web strategies is inside the organization. But just because it’s the right (and only) thing to do to… Continued

Following are effective best practices for nonprofit pros seeking to execute a media relations initiative.

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued

It’s common knowledge that smoking causes health issues that increase the risk of death–not an insignificant price to pay for lighting up. But, in spite of this widespread knowledge, thousands of people pick up the… Continued