Topics

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on… Continued

Forget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with… Continued

How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in… Continued

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today… Continued

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at… Continued

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally… Continued

There are many ways to go wrong with media, but here are are 10 major mistakes: 1. Cultivating journalists, not stories Many business leaders will point to this or that journalist as a favoured contact,… Continued

Even in this inscrutable economy, PR agency directors and owners are still earning a nice living, clients are remaining and talent is plentiful. Why fret about profitability? Well, I’m here to tell you that attention… Continued

Keeping SEO in mind, here are a few free tools for conducting keyword research: • Google AdWords: www.adwords.google.com • Google Trends: www.google.com/trends • Microsoft adCenter Labs keyword forecast: http://adlab.msn.com/Keyword-Forecast/ • Trellian’s free search term suggestion tool:… Continued

In today’s 24/7 information universe, where adversity can affect–or, worse yet, pummel–the reputation of a company regardless of its office hours, mastering the art of online crisis communications is an industry imperative. Nowhere was this… Continued