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Recently, The Rosen Group polled Americans on their media preferences, and the results suggest that, despite the prominence of emerging digital media platforms, print is still deemed the most credible news source. Among the additional… Continued

Yes, we’ve read the innumerable studies that testify to the consumer’s eagerness to live a “green” lifestyle, coupled with an unflinching commitment to brands that are eco-friendly. But is green translating into action, drama-wise for… Continued

By Larry Parnell A newly released national study of 12,000 editors and reporters holds some surprises and reaffirms conventional wisdom on the relationship between public relations professionals and the news media. It also challenges us… Continued

As a business owner you have a legal duty of care to all of your stakeholders. Although having a social responsibility is not a legal duty, however, operating a business in a community where there… Continued

By Katie Paine You know it’s a big deal when an admission of guilt on the part of a baseball player makes it into the first presidential press conference of a new administration. But when… Continued

Digital media’s ongoing emergence may be rewriting the rules of traditional media relations, but PR pitches still drive coverage in a big way. Submissions from PR professionals are used by more than 94% of editors/journalists,… Continued

Gone are the days when most journalists seamlessly fit the classic stereotype: scrappy professionals armed with a beat-up notebook and a fat Rolodex who dashed in and out of chaotic newsrooms the moment a tip… Continued

Seems the paid media folks are having as much of a challenge getting their arms around measuring value in the social media and interactive environment as earned media people. Nielsen is calling for standards and… Continued

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but… Continued

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests… Continued