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Are You Better Off Now than 4 Years Ago? Your Answers May Surprise You

September 4th, 2012 by

“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months.  Let’s put politics and party affiliations aside and apply thi…

A Solid PSU Football Season Might Be the Best PR

August 31st, 2012 by

I can’t believe it’s already Labor Day weekend. Where did the summer go? Labor Day conjures up mixed emotions with me, and I would guess, many others. On the one hand it’s a time to pause and reflect on the achievements of the America…

What an Internet Startup Can Teach the Corporate World About Crisis Communication

August 30th, 2012 by

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.

What an Internet Startup Can Teach the Corporate World About Crisis Communication

August 30th, 2012 by

Author Paul Smith describes how a finance pro used open and honest communication to navigate the stickiest of situations: a payroll shortage.

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.

LiveStrong Continues to Pedal Forward Behind Armstrong

August 29th, 2012 by

Yes, an organization can withstand a PR hit when a crisis happens. Just ask the people at LiveStrong. Since 1997, LiveStrong has been working to improve the lives of those affected by cancer and has become the largest athlete charity in the world. In t…

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.

Pamela Bartlett’s Top PR Tip for Small Businesses: Share Your Content

August 29th, 2012 by

The leader behind PR Newswire’s PR Toolkit had been on a mission to disavow small business of the notion that PR is just for big brands.

Make a Day Out of It: Create Your Own Campaign Milestones

August 29th, 2012 by

Jack Link’s Beef Jerky and Carmichael Lynch Spong created National Jerky Day to celebrate the Jack Link’s brand—here’s how you can launch a similar event for your own brand.