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Twitter is working to deliver a "consistent experience" and has stopped displaying third-party client names in tweets. Here’s how to best use two Twitter clients that are safe bets moving forward.

Twitter is working to deliver a "consistent experience" and has stopped displaying third-party client names in tweets. Here’s how to best use two Twitter clients that are safe bets moving forward.

54% of respondents to a PR News/PR Newswire survey admit to spending more time on Twitter compared to other social networks, but 71% feel they know the makeup of their organization’s Twitter followers.

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

WebiMax founder Kenneth Wisnefski reveals how recent changes in Google’s algorithms have made public relations an even more important component of digital marketing.

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

While the voting public turns to traditional media as trust-worthy news sources, journalists at those outlets are using Twitter and social media for story ideas, so PR pros should too.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

In developing any PR program, it’s important to consider that your audience spends a great amount of time on a laptop, smart phone or tablet.

Measurement shouldn’t be thought of as a performance review—rather a continuous effort to improve program performance.