Topics

Former journalist David Sommers explains that PR pros must add value to reporters via social media.

It wasn’t a great year for the overall perception of corporate America, but not so for Amazon.

In the wake of the Carnival Triumph debacle, would you consider taking a cruise for your next vacation?

When we work quickly, it can often mean that little mistakes get made—and as communications professionals, little mistakes can be costly, especially when we’re speaking with high-profile client contacts, prospects and members of the media.

  Today’s the big day. It’s time to fall in love or show your love. Here are three ways to tip Valentine’s Day in the favor of your brand. Put yourself in the shoes of… Continued

When Florida Senator Marco Rubio, who delivered the GOP response to President Obama’s State of the Union on Tuesday night, flubbed a reach for a water bottle, he took to social media to manage the PR around the awkward moment. During the speech, Rubi…

President Obama’s State of the Union speech can provide PR pros with a window into how to prepare their top execs for a crucial presentation.

While Facebook continues to be the social platform of choice for many brands, a couple of interesting studies released last week could trip an alarm for communications pros. A Pew study found that the majority of the 1,000-plus people surveyed said the…

UPS A recognized world leader in corporate social responsibility, UPS has for the fourth consecutive year earned the number one ranking in the consumer shipping category of the Climate Counts Company Scorecard. UPS tied for… Continued

Winner: Toys R US – Fighting Childhood Cancer, One Cup at a Time In 2012, Toys “R” Us and Toys “R” Us Children’s Fund partnered for the second consecutive year with Alex’s Lemonade Stand Foundation… Continued