At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.
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To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter
September 6th, 2012 by Bill Miltenberg5 Tips for Finding and Telling the Right Stories For Your Brand
September 6th, 2012 by Bill MiltenbergAt the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.
NFL Season Kicks Off with PR Issues to Tackle
September 5th, 2012 by jhudsonThe long nightmare that has been haunting sports fans for the past six months is finally over. Football is back. With the Dallas Cowboys opening the season with a win over the New York Giants on Wednesday, Sept. 5, there will be plenty of story lines…
Don’t Just Create Content—Provide Utility
September 5th, 2012 by Bill MiltenbergContent marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.
Don’t Just Create Content—Provide Utility
September 5th, 2012 by Bill MiltenbergContent marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.
5 Keys to Making Your Business a Content Powerhouse
September 5th, 2012 by Bill MiltenbergAt the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse
5 Keys to Making Your Business a Content Powerhouse
September 5th, 2012 by Bill MiltenbergAt the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse
Are You Better Off Now than 4 Years Ago? Your Answers May Surprise You
September 4th, 2012 by Diane Schwartz“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months. Let’s put politics and party affiliations aside and apply thi…
A Solid PSU Football Season Might Be the Best PR
August 31st, 2012 by Scott Van CampI can’t believe it’s already Labor Day weekend. Where did the summer go? Labor Day conjures up mixed emotions with me, and I would guess, many others. On the one hand it’s a time to pause and reflect on the achievements of the America…
PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention
August 30th, 2012 by Bill MiltenbergWhen Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.