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To Save his Business Marcus Sheridan Became a ‘Pool’ Reporter

September 6th, 2012 by

At the 2012 Content Marketing World Conference in Columbus Ohio, Marcus Sheridan, CEO of River Pools & Spas and author of the Sales Lion blog, shared some of his proven content tactics.

5 Tips for Finding and Telling the Right Stories For Your Brand 

September 6th, 2012 by

At the 2012 Content Marketing World Conference, CE Publishing’s Dan Grantham laid out five ways to mine for and tell your brand’s stories.

NFL Season Kicks Off with PR Issues to Tackle

September 5th, 2012 by

The long nightmare that has been haunting sports fans for the past six months is finally over. Football is back. With the Dallas Cowboys opening the season with a win over the New York Giants  on Wednesday, Sept. 5, there will be plenty of story lines…

Don’t Just Create Content—Provide Utility

September 5th, 2012 by

Content marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.

Don’t Just Create Content—Provide Utility

September 5th, 2012 by

Content marketing is all the rage these days, but rather than re-purposing press releases, author Mitch Joel says to provide utility.

5 Keys to Making Your Business a Content Powerhouse

September 5th, 2012 by

At the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse

5 Keys to Making Your Business a Content Powerhouse

September 5th, 2012 by

At the Content Marketing World Conference in Columbus, Ohio, prominent author and blogger C.C. Chapman shared some tips for building a content marketing powerhouse

Are You Better Off Now than 4 Years Ago? Your Answers May Surprise You

September 4th, 2012 by

“Are you better off today than you were 4 years ago?” That’s the question Republicans are imploring Americans to answer as they make their way to the voting booths in a few months.  Let’s put politics and party affiliations aside and apply thi…

A Solid PSU Football Season Might Be the Best PR

August 31st, 2012 by

I can’t believe it’s already Labor Day weekend. Where did the summer go? Labor Day conjures up mixed emotions with me, and I would guess, many others. On the one hand it’s a time to pause and reflect on the achievements of the America…

PR News Hot List: Ten Twitter Accounts on Top of the GOP Convention

August 30th, 2012 by

When Mitt Romney takes the stage in Tampa on the final night of the Republican National Convention on Aug. 30, a host of Twitter accounts will be providing instant tweets. Here are 10 of the most entertaining and interesting.