At what point is it not OK for an employee to utter these words to people he’s managing: “You f—ing fairy; you’re a f—ing f—-t.” And at what point is it not OK to: Shove and kick the people you’re managing? The answer: when it
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5 Steps for Persuading Execs to Improve Their Communications
April 2nd, 2013 by Howard TombAn abundance of self-confidence from executives can strain effective communications.
Weber Shandwick’s Mediaco: ‘A Fundamentally New Discipline’
April 2nd, 2013 by Bill MiltenbergWeber Shandwick’s new Mediaco division will put a new operating model for branded content.
Filling ‘The Hardest Job’ at Google Will Be a PR Challenge, Too
April 2nd, 2013 by Bill MiltenbergGoogle faces the task of communicating to its publics (everyone) that security will remain a top priority in the wake of its privacy director’s departure.
5 New Technologies to Spice Up Your PR Mix
April 1st, 2013 by Christopher BennettHarnessing the power of technology properly should allow it to help us with our job, rather than overwhelm us.
4 Lessons PR Pros Can Glean from Justin Timberlake’s Media Mash-Up
March 29th, 2013 by Bill MiltenbergTimberlake’s new album The 20/20 Experience sold 980,000 copies in its first week, in part thanks to these four ways he stoked the public.
Brands Channel Social Media To Support a Cause
March 28th, 2013 by Bill MiltenbergAs arguments regarding the Defense of Marriage Act (DOMA) dominated the news cycles this week, several brands immediately took to social channels to chime in on the issue and give a boost to their brands in the process.
PR and the Airline ‘Fat Tax’: Endless Possibilties
March 27th, 2013 by Scott Van CampRecently, Dr. Bharat P. Bhatta of Sogn og Fjordane University College in Norway, laid out a modest proposal in the Journal of Review and Pricing Management: Airlines should charge overweight passengers more for their plane tickets than thin passengers….
Infographic: Most Overused Words in Press Releases
March 27th, 2013 by Bill MiltenbergUsing a sample of 5000 press releases from 2012, Shift Communications found the most commonly used words in PR.
5 Pointers for a Successful Apology
March 26th, 2013 by Scott Van CampFormer CIA director David Petraeus is expected to publicly apologize for an extramarital affair revealed in November 2012.