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While the Obama/Fallon “Mom Dancing” video a PR success story, the Harlem Shake caused problems for a couple of brands.

The UMass Dartmouth Center for Marketing Research study found big increases in Twitter and Facebook outreach among the largest U.S. companies in 2012. Blogging, however, took a back seat.

In this Q&A, Christine de la Huerta of rbb Public Relations opines on social engagement strategies, the most effective social platforms, measurement and more.

Karl Gude, editor-in-residence, Michigan State University School of Journalism, provided 9 ways for public relations pros to capitalize on visual opportunities.

While nearly every brand is online  – be it with a Web site, email marketing programs, social media, apps  – many brands make the mistake of going a bit too far by not going far enough. I’m not talking about chasing the next shiny object. I’m…

Communicators packed the Westin Hotel in San Francisco to hear nine sessions covering critical digital/social PR issues.

This past weekend it was nice to turn on Turner Classic Movies (TCM) and curl up with “The Harder They Fall” (1956), in which Humphrey Bogart plays a downsized newspaper reporter who becomes a PR… Continued

Teaser: Henson Consulting’s Katie Cosgrove provides five ways how PR is like the fiery furnaces featured on the “Top Chef.”

The public appears to want it both ways when it comes to brands listening in on its social conversations.

A horrific crash a fan’s removed YouTube clip shows battle between copyright and fans sharing their experiences on social media.