Topics

We’re All Geeks Now

April 9th, 2013 by

Welcome to the Yottabyte Era. Yottabyte, which is equal to one quadrillion gigabytes, is the term to describe the next frontier of data technology. We’re now in the so-called Exabyte. Before that we had Terabyte and Petabyte eras. However you define …

2013 Edelman Trust Barometer: A ‘Crisis’ in Leadership

April 9th, 2013 by

Authority and influence continues to move away from business and government and toward experts and peers.

2 More Reasons Your Brand Should Be on Vine

April 9th, 2013 by

While government agencies may not be known as early adopters in the social media space, their jumping on Vine signifies the growing importance—and expectation—for organizations to provide behind-the-scenes looks and video content with audiences.

PR News Video of the Week: 4/5

April 5th, 2013 by

In a new take on the new-media resume stunt, check out what Ivan Siric did to get recognized and (maybe) land his dream job on the “Daily Show.”

Facebook Home Sets Mobile Bar High for PR Pros

April 4th, 2013 by

Okay, it’s not a phone, it’s an app. Be that as it may, Facebook Home makes the social network ubiquitous on Android phones.

5 Ways to Turn Off Journalists When Pitching Your Story

April 4th, 2013 by

To make life a little easier, here are some things not to do when pitching journalists.

5 Tips to Get More Return from Less Spend on Video

April 4th, 2013 by

Whereas video may have once required staggering production costs, they can now be completed with a cheap hand-held camera and edited on basic software.

SEC Says Social Media Can Be Used for Disclosing Corporate Information

April 3rd, 2013 by

Communicators will need to be more vigilant than ever so that the casual ethos of social media doesn’t lead to a failure to comply with financial-disclosure laws.

Private Networks May Be the Next Frontier for Social Media

April 3rd, 2013 by

Chris Vary, executive VP of digital program innovation at Weber Shandwick, is intrigued by new networks like Nextdoor.com

Rutgers Fires Coach Amidst PR Controversy

April 3rd, 2013 by

As March Madness spills into April, Rutgers University's basketball progam finds itself at the center of whole a different kind of madness off the court. The university fired head men's basketball coach Mike Rice Wednesday… Continued