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In acknowledgement of this morning’s job news, here are five career tips we gathered from industry experts at several PR News’ events and conferences.

After a disastrous 2012, ailing retail giant JCPenney is on a campaign to win back its customers.

The soda brand gets hammered for promoting racial stereotypes and glorifying violence against women. Was the brand’s PR team out of the loop?

Don’t totally abandon your existing strategies, but try to keep these five things in mind when you are pitching a story to an online publication.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share…

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and… Continued

Take advantage of all of the post-scheduling tools that are now online. Creating more flextime for your team is another option.

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts and a unique musical styling best d…

The Grateful Dead, the Grandaddy of jam-band music, called it quits in 1995 soon after the death of lead guitarist (and first among equals) Jerry Garcia. The Dead’s 30-year run, which included nearly 2,300 concerts… Continued

Facebook has generated $730 million of Impact Media Value, and is the top global brand for the third consecutive quarter.