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Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators.  Inundated with projects, challenges…

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.

A press release headline is often where the first impression is made on journalists and readers.

PR agency veteran Arthur Solomon explains why he is an outlier when it comes to certain tenets of crisis public relations.

With the marketplace for sustainability stories more crowded than ever, PR counselors and sustainability leaders must become more strategic to get theirs noticed.

The death of your brand: have you ever thought about it? Have you considered the implications of its demise, for better or worse? What might be lost in the marketplace of ideas, products or services if your brand no longer existed? Excuse my pessimism,…