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Contrary to conventional wisdom, PR measurement should inspire (rather than thwart) creativity.

When we talk about the return on investment for social media, PR executives and their marketing counterparts are grappling with the same question.

Facebook is the top global brand for the third consecutive quarter, generating $730M of Impact Media Value, according to General Sentiment’s report.

Pinterest, says Erica Campbell Byrum, director of social media for Homes.com, is like fantasy football for women.

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face as communicators.  Inundated with projects, challenges…

Oscar Wilde once said that the “question often arrives a terribly long time after the answer.”  For sure, asking the right questions early and often is the answer to a lot of problems we face… Continued

Damaged brands can learn a thing or two from the reversal in George W. Bush’s approval ratings.

To increase your chances that a journalist might read your news release e-mails, follow these six recommendations.

Measurement Hall of Fame inductee Katie Paine looks back at her beginnings in PR measurement and ahead at the impact of social media on standards.

Just four months after the launch of Vine, nearly a majority of PR pros are now using the video-sharing platform.