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Award-winning journalist Carl Cannon coached PR pros with five strategies for making nailing their story pitches.

In the current issue of PR News (12/3/2012), there’s a story on e-mail campaign pitfalls and best practices. One major pitfall is that two-thirds of e-mails sent aren’t relevant to their audiences (MarketingSherpa). One best practice is ensuring yo…

At PR News’ Nov. 30 Media Relations Conference, PR pros from Hilton Worldwide and the Smithsonian National Zoo provided a slew of Twitter best practices.

Production house just a preview of things to come for PR pros that are producing more online-video programming.

Effort helps to illustrates how PR pros need to persuade their clients to be more proactive on social channels.

PR agency veteran Arthur Solomon provides best practices for crisis prevention and how to best prepare a client for an interview.

86% of B2C organizations market with content—regardless of company size or industry.

When a reporter starts calling you a flack, you might want to rethink your approach. But even before that cringe-worthy moment, there are adjustments you can make to your media relations strategy – and they’re as basic as the core tenets of Public …

A new study shows that the most engaging brands recognize the value of deep emotional attachment with their customers.

A study finds that more than three-quarters of young adults would think more highly of a company that helps them support a cause they care about.