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By now, most agree that social media is a necessary tool for doing business. However, a recent report from Social Media Examiner’s “2013 Social Media Marketing Industry Report” shows that although social media is valuable, not all networks will benefit your brand equally.

As any PR pro can tell you, it’s all in the timing. Whether it’s when you reach a reporter just as he’s in the thick of a story for which your brand can provide some much-needed insight or launch a PR campaign that attaches itself to the zeitgeis…

The experiences of Penn State and Rutgers show how cultures with lax oversight, athletic-department hubris and the failures of effective university leadership can sink well-cultivated reputations for learning and integrity.

They say a picture is worth a thousand words. Used correctly, photo-sharing site Instagram can be worth a lot more to brands constantly trying to cut through the clutter.

It’s been five years since Eliot Spitzer resigned as Governor of New York amid a prostitution scandal. However, after a short-lived stint as a pundit for several networks, Spitzer has announced that he is ready to give politics another go and is bidding for a spot as New York City’s comptroller.

In the immediate aftermath of the tragic plane crash on July 6, Asiana Airlines has been forthcoming with its findings, regardless of how the facts will reflect on the company.

Ashley Callahan, who manages content development for Coca-Cola Journey and who will be leading an online storytelling session at PR News’ Aug. 5 Writing Boot Camp in San Francisco, notes that her company prizes storytelling skills, deeming them essential to building audiences in the crowded digital landscape.

Media relations can be a real challenge for your brand when there is no real news to offer—no new product or service, no upgrade, no high-profile hire, no acquisition, no new financials to report.

As a measure to better serve its advertising clients, Twitter announced that it is experimenting with techniques to push custom ads. Soon brands will be able to leverage email addresses and browser cookie IDs in order to deliver targeted ads to users who’ve shown interest in a brand or product.

OK, I stole the idea for this headline from Abbie Hoffman, author of “Steal This Book.” But let’s call it an homage instead of outright theft. My headline was inspired by WFMU radio host Tom Scharpling, who was, in his show last nigh…