“It’s PR’s fault!” This is what a reporter acquaintance for a daily publication recently exclaimed to me, as she was lamenting the inability to set up a meeting with a top executive at a major conference. “They didn’t get back to me, and th…
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5 Simple Tips for Dealing With Unhappy Citizens on Social Media
February 1st, 2013 by Scott Van CampSalesforce’s Heather-Anne MacLean covers how not only PR, but other members of an organization can prepare for social media dissenters.
Poll: Have We Entered the Post-‘Client’ Age?
January 31st, 2013 by PRNEWSDo you agree or disagree that PR and marketing agencies would benefit by eliminating the term "client" from their vernacular?
How Much the Most Reputable Companies Spend on CSR
January 31st, 2013 by Bill MiltenbergAccording to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.
5 PR Tips to Help Your Small Business Thrive
January 31st, 2013 by Carrie FoxSmart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
Most Undervalued PR Skill (According to You)
January 31st, 2013 by Matthew SchwartzDespite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.
Boy Scouts Gay Policy Reversal-Read the Fine Print
January 30th, 2013 by Scott Van CampThe announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Co…
Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best
January 30th, 2013 by Bill MiltenbergThe story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.
Digitally Satisfied Shoppers Likely to Purchase More
January 30th, 2013 by Scott Van Camp80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.
Road to Effective PR Writing Need Not Be So Bumpy
January 30th, 2013 by Matthew SchwartzDespite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.