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Despite the dramatic changes about PR in the last few years, people are still in the dark about the versatility of communications execs.

The announcement this week by the Boy Scouts of America that it was considering reversing its policy of not allowing gays to join its ranks was front-page news. After all, the organization has fought tooth and nail—going all the way to the Supreme Co…

Despite the proliferation of social channels, there are some elements of writing that won’t soon go out of style.

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

80% of shoppers are digitally engaged with brands in some way, but the stronger the connection, the greater the impact on public opinion and potential sales of a brand.

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.

Agent-cy CEO Jasmine Sandler provides a framework for how to navigate your brand in the brave new world of online branding, SEO and social media.

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

Please click through to answer our latest poll: As a PR executive, how would you otherwise spend the $4 million for a 30-second commercial spot during the Super Bowl?

Taking the circus-like atmosphere out of the huddle for a second, the event offers a few lessons for PR pros on how to run a successful press conference.