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A boring description of an interesting play or TV show will not have the desired effect on journalists—or their readers, viewers or listeners.

One in three global respondents to a survey preferred being treated well compared with having their issues immediately resolved.

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

As you were waiting for the lights to go back on in New Orleans last night, were you thinking to yourself: if this were my Super Bowl, what would I be saying to my team? What would I be doing to keep my team on the winning side? And is some poor worker…

Here’s a solid process that allows you to move beyond measuring outputs to truly demonstrating business ROI.

With marketers planning to go on a Big Data spending spree in 2013. PR execs should leverage its own version of Big Data–social media metrics.

The National Labor Relations Board has told some big brands to scale back on policy language that limits what employees can say online about work.

Not known for their love of all things social, CEOs predict that within the next five years social media will be a top way to engage with customers.

66% of CEOs of the world’s top 50 companies engaged online in 2012, compared with 36% in 2010, but only 18% use social networks.