There continues to be a spate of layoffs across multiple industries. Navigating the optics of delivering bad news and how stakeholders perceive it is critical to protecting reputation.
Topics
Understand Optics and Adjust Strategy Before Announcing Layoffs
February 17th, 2023 by Deborah Hileman
PR Roundup: Norfolk Southern, Tesla, Hyundai and Kia Show Varied Ways of Addressing Public
February 17th, 2023 by Nicole SchumanIt increasingly falls on the communicator to shape not only a response, but a plan of action and community engagement to satisfy the needs of those affected.
Top Five Tips: Applying for Awards
February 16th, 2023 by Nicole SchumanSome of the best ways to earn PR for clients or your organization is through the announcement of an award.
Owning Up to DEI Failures
February 15th, 2023 by Nicole SchumanMaking empty DEI promises is, simply, no longer an option. The public will find you out if you’re insincere. How should organizations respond?
PRNEWS Announces Winners of 2023 Social Impact Awards
February 15th, 2023 by PRNEWSPRNEWS today announced the winners of its 2023 Social Impact Awards, which celebrates communicators and campaigns who use their platforms to better their communities and the global community.
Explainer: What are Impact Companies?
February 14th, 2023 by Erika BradburyEven experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about impact companies.
Communications Lessons from the State of the Union
February 13th, 2023 by Brett BruenMany American companies could learn a few things from how President Joe Biden responded during his State of the Union.
What Ethical Obligations Do PR Professionals Owe Clients’ Customers?
February 13th, 2023 by Dustin SigginsWhile PR firms can’t be expected to thoroughly audit every prospect, there are lessons we can take from FTX’s collapse to act ethically, protect our reputations, and work with the best clients.
Southwest Airlines May Compound Crisis With CEO Snub of Congress
February 10th, 2023 by Evan NiermanThe Southwest Airlines CEO’s absence from this week’s congressional review of the aviation meltdown may be enough to ground the airline’s flagging reputation.
PR Roundup: Bard’s Failure to Launch, Disney Layoffs, SOTU GOP Meltdown
February 9th, 2023 by Nicole SchumanFrom AI failures to SOTU and corporate labor meltdowns, there’s been a bit of bad behavior for PR professionals to deal with.