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Co-Winner: Nikon 1 “Small Moments Are Huge” Program To raise consumer awareness of the Nikon 1 system line of compact interchangeable lens cameras, MWW and Nikon's communications and marketing teams armed select influencers—called Guest Stars—with… Continued

Winner: CarMD.com Corp. – CarlMD Facebook Fans & Friends Contest Automotive diagnostic tool company CarMD wanted to double its Facebook page fan base and expose the CarMD brand to more consumers within a brief, month-long… Continued

Brands shouldn’t go ‘off the radar’ on social channels but they also need to take a major pause before they hit the Send button.

Marcia W. DiStaso, Ph.D., provides 10 best pracitces for managing a brand’s Wikipedia page.

Justin Bieber’s visit to the Anne Frank House in Amsterdam serves as a cautionary tale: choose wisely which vehicles you choose to promote yourself or your brand.

Influence is more than the number of friends and followers, or other quantitative metrics, says Margot Sinclair Savell.

Taking a walk in the shoes of journalists is a good start. And, oh, yes, putting your contact information in a prominent place also helps.

Why are so many of us addicted to “The Voice”? For me, it’s not because I am constantly reminded of what a poor singer I am.  I have my kids to remind me of that. Why I like “The Voice” over other reality shows has more to do…

Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.

With the demand for data scientists high, PR pros must think about how to leverage Big Data.