My son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12 years old. He will sometimes exclaim frustrating…
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How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued
6 Tips For an Effective Email Pitch
June 19th, 2013 by Lucia DavisJournalists get dozens of emails a day (if not more—depends on the journalist). Cutting through the clutter is a constant challenge for PR pros trying to get their pitches seen, let alone accepted.
As Content Marketing Moves Into the Mainstream, Communicators Take a New Look at Paid Media
June 18th, 2013 by Matthew SchwartzPublic relations executives must step up their efforts to integrate paid media into their overall communications strategy, according to Leslie Campisi, managing director, United States, for Hotwire PR.
4 Pillars of Content Marketing for PR Pros
June 18th, 2013 by Lucia DavisReal-world examples of content marketing took center stage at PR News’ Content Marketing Boot Camp. An opening session of the conference, which is taking place at The Yale Club in New York City, featured a discussion about some of the most effective content marketing strategies.
Pros and Cons of (Rumored) Instagram Video
June 17th, 2013 by Caysey WeltonThursday Facebook will be holding a press event that is creating volumes of intrigue and speculation. TechCrunch reports that the social media giant may introduce video features for its photo-sharing product Instagram.
4 Essentials on Writing for Mobile
June 17th, 2013 by Lucia DavisForty-three percent of emails are read on a mobile device, according to email analytics company, Litmus. If you haven’t already been writing with mobile in mind, it’s time to start because that percentage is only going to grow, and probably faster than we care to think.
Pressure Increases on PR Agencies To Become More Business Savvy
June 17th, 2013 by Ken Jacobs & Bryan ScanlonThe theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird.
The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?
June 17th, 2013 by PRNEWSMobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.
Bold Strategies Gain Audience Share In Hypercompetitive Marketplace
June 17th, 2013 by Mary BuhayAs the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.