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In a race to grow and meet investor demands, start-ups can’t afford to tread water while the economy sputters. But they’re also forced to cut costs and preserve capital to ensure they can live to fight another day. Here, our author outlines some cost-effective ways for start-ups to build their brands and businesses through a downturn.

Successful companies understand the value of connecting purpose with reputation, and in doing so, bigger corporations have streamlined their CSR and philanthropic efforts to concentrate on areas they believe are aligned to their corporate mission, brand values and employee/consumer interest.

For celebrities and public figures like Lizzo, the USWNT and Paul Reubens (Pee-wee) it’s not always about how you fall, but how you get back up again.

Influencers are everywhere, in every sector, and there’s a huge untapped potential in B2B audiences. 

Create a culture of belonging, offer professional development, provide equitable compensation, and build inclusive teams to sustain a diverse retention programs and drive positive change in communications.

By setting goals, designing and fielding the survey, developing campaign assets, writing the news release and adapting and re-using content, survey data can be leveraged to generate meaningful media attention.

Synchrony recently promoted Sue Bishop to EVP, Chief Corporate Affairs Officer. In this position, she will establish a new Corporate Affairs office, “to address growing opportunities and complex issues shaping today’s global business environment.”

It’s hard to find time to get your full team together, so when you do, you want to make sure the time is spent productively in brainstorming sessions. Many researchers have focused on how the brain generates creative ideas. Their findings give us some simple strategies for enhanced creativity during your next brainstorm.

The more availability and knowledge PR pros have to educate the reporter, the easier the job for everyone. 

The dramatic fall of the Blackberry is now being showcased as a feature film. The narrative invites a broader conversation about the strategic decisions that all businesses must make to capitalize on opportunities, and the measures they must take to avoid a fate similar to Blackberry.