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2013 Digital PR Awards: Blog
November 5th, 2013 by Chris SeymourThe “Why VW” blog campaign was developed by Edelman to allow consumers to connect and submit their Volkswagen stories online; since its launch, it has received over 1,300 user stories and more than 2.8 million page views from over 720,000 unique visitors.
2013 Digital PR Awards: Most Engaged Brand
November 5th, 2013 by Chris SeymourOn behalf of DICK’S Sporting Goods, Catalyst created a consistent brand voice on social by doing a deep dive on consumer insights and conducting a series of creative exercises with senior leaders at DICK’S, helping the brand exceed all 2012 goals for reach, growth, engagement and chatter on social media channels, adding 1.4 million fans/followers, and experiencing 327% community growth.
2013 Digital PR Awards: Digital PR Campaign – $100K and under
November 5th, 2013 by Chris SeymourAt the South by Southwest Interactive Festival in Austin, Texas, Pizza Hut launched a first-of-its-kind interviewing method: 140-second interviews for a cutting-edge new position, the “Manager of Digital Greatness; not only was Pizza Hut able to fill the post, the company also received a bounty of media coverage.
2013 Digital PR Awards: Public Affairs Campaign
November 5th, 2013 by Steve GoldsteinOn April 16, 2013, the FAA advised Airlines for America and airline carriers that furloughs of air traffic controllers would begin the following Sunday; in less than 10 days, A4A led a grassroots campaign that ultimately resulted in Congressional action to resolve the issue with legislation.
2013 Digital PR Awards: New Digital Product-Service
November 5th, 2013 by Chris SeymourWeber Shandwick’s GoLive platform has been successful for a wide range of clients across industries, including technology, education, food and health, travel, and automotive; for example, on behalf of Verizon Wireless, Weber Shandwick executed GoLive events from key conferences like CES and CTIA, creating a GoLive community of more than 20,000 Verizon Livestream subscribers.
2013 Digital PR Awards: Employee Communications Online
November 5th, 2013 by Chris SeymourIntuit’s “Speedboats and Battleships” set out to increase employees’ awareness of Intuit’s competition, get a better understanding of Intuit’s own products and do it all while having some fun; ultimately, the game was a success, as 4,337 employees participated (more than half of Intuit’s population) including more than a dozen senior leaders and the CEO.
2013 Digital PR Awards: Video
November 5th, 2013 by Matthew SchwartzThe “Catdance Film Festival,” featuring a dozen cat videos, helped to reel in consumers and change their attitudes about Fresh Step’s premium priced cat litter.
2013 Digital PR Awards: Digital PR Campaign – $500K+
November 5th, 2013 by Chris SeymourIn order to bring more attention to its brand, Fresh Step litter, with the help of Purple Door Communications, opted to reinvent the cat video genre by creating the Catdance Film Festival which, in addition to holding a live event in Park City, UT, debuted 12 films online once a week for three months and received more than 2 million video views during the campaign.
2013 Digital PR Awards: Digital PR Team of the Year
November 5th, 2013 by [email protected]Co-Winner: Cisco Systems – Cisco Systems Leads Innovation in Digital PR In an extraordinarily competitive category, Cisco Systems’ digital team is a tour de force of organized, systematic, digital innovation. The company’s core objective, creating… Continued