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PR Roundup: DeSantis Campaign Launch, Backlash for Target, Remembering Uvalde

May 25th, 2023 by

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

Understanding a Lawsuit News Flow for Optimum Communications Strategy

May 24th, 2023 by

A big challenge to handling media relations around a lawsuit is understanding the rise and fall of media interest as the litigation drags on. Our contributors tell us how.

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Why Empathy is a PR Pro’s Most Powerful Asset and Overlooked Liability

May 23rd, 2023 by

Our contributor argues that the most powerful and profound asset any PR professional can have is a strong, adept sense of empathy.

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Are Developments in Executive Communications Passing You and Your Leader By?

May 23rd, 2023 by

If you wonder whether you’re quite up to speed on modern exec comms, there’s a good reason—and a few clear steps to take.

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It Takes a Village: Embracing DEI as a Company Community

May 22nd, 2023 by

While some employees may bristle at formal DEI training and evaluations, it’s important to keep a sense of community in mind.

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Redefining AAPI Identity in the News Landscape through Representation in PR

May 22nd, 2023 by

In today’s media-dominated world, representation plays a crucial role in shaping public perceptions and fostering social understanding. A significant shift is taking place as the AAPI community and its allies strive to challenge these stereotypes and redefine the community.

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PR Roundup: State of PR, Wienermobile Revamp, TikTok Ban

May 18th, 2023 by

This week’s PR Roundup looks at a report from Muck Rack that includes new PR data, a glow up for the Wienermobile and the impact of Montana’s TikTok ban.

Telly Wong of IW Group joins PRNEWS for a LinkedIn Live discussion of AAPI and multicultural PR.

[VIDEO] PRNEWS Live Discusses AAPI and Multicultural PR Campaign Innovations

May 18th, 2023 by

PRNEWS Live welcomed Telly Wong, Chief Content Officer and SVP at IW Group to discuss innovative approaches to multicultural PR and celebrate AAPI Heritage Month.

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Tips for Your First Year in Consulting

May 17th, 2023 by

Our contributor shares his tips for launching and running a communications and PR consultancy.

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Spring Clean Your Earned Media Mindset

May 17th, 2023 by

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.