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For PR and communications professionals, it’s critical to understand customer perspectives, practice social listening and craft compelling social media strategies that leave audiences with a message they can’t stop thinking about.

By applying psychology principles to business data, our contributor argues, we can peel back the layers of what is affecting people on an existential level and leverage the power of empathy to unveil deep insights that allow brand stewards to maintain their relevance now and in the future.

This week’s Roundup takes a look at Pride backlash, Diddy’s DEI battle and AI woes. 

Establishing media relations in a foreign market requires persistence, research, genuine interest, and a collaborative mindset. Our contributor explains how the basics of media relations, however, remain the same, irrespective of the market.

Several PR veterans provided tips on how to proceed when it comes to offering an exclusive to a journalist.

It’s never easy to announce that your company is leaving a huge market, or that you are making that decision “to improve the company’s financial strength.” State Farm’s communications team deserves credit for limiting brand damage by choosing a simple, straightforward statement that said and did all of the right things.

Employee advocacy is a learned behavior that develops from a supportive internal framework. In this piece, the author shares steps to increase internal alignment.

PR’s leadership in strategy and developing compelling messaging to draw a target audience will be vital for metaverse success.

In a wide-ranging roundtable discussion, PRNEWS asked Ben Finzel of The Change Agencies; Kevin Wong of The Trevor Project;  Ben Dorf, of The Ad Council; and Cathy Renna of National LGBTQ Task Force about the evolution of LGBTQ+-related comms, how organizations can best support their LGBTQ+ stakeholders and advice for brands looking to do better for these communities.

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.