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American Traffic Solutions American Traffic Solutions and its employees believe they are making streets safer for communities. The public affairs campaigns that they help produce for their customers have the goal of educating more people… Continued

American Express American Express is driven by its corporate vision—to be the world’s most respected service brand. The foundation from which to build this vision lies in employees who embody the corporate values of service,… Continued

Allison + Partners  In an effort to not only expand employees’ professional growth, but also to give them the tools they need, Allison + Partners hosts the annual Allison University in San Francisco. The event… Continued

ADP The communications arm of ADP naturally understands the importance of both horizontal and vertical communications. With this in mind, ADP operates under a largely open and direct policy—if a member of corporate communications truly… Continued

The conventional wisdom is that there’s no such thing as bad PR. If you’re being talked about, there’s business value. And anyway, you can always apologize for your transgressions later, right? When you write about… Continued

According to Pew, 67% of those ages 16 to 29 read a book at least once a week, considerably more than the 58% of adults ages 30 and older who do so. For PR pros, it’s time to challenge the conventional wisdom regarding millennials.

To participate in the Twitter chat, sign in to Twitter on Wednesday, Sept. 17, at 1 p.m. ET and use the hashtag #prmeasure.

Measurement is one of those irrefutable initiatives in the PR and marketing world. You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many practitioners do not take measurement seriously.

Measurement is one of those irrefutable initiatives in the PR and marketing world.  You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many… Continued

It’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase.