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During “sweeps,” all your favorite shows have their season-ending cliffhangers. And for PR people, we get to position those clients that offer more heart-tugging human-interest appeal.

The Pinterest analytics space is largely uncharted. Let’s take a look at 9 tools you can use to see how your strategy on the social platform is working.

If a picture is a worth a thousand words then your Instagram account can be worth a good deal more, in terms of growing your audience and giving your products and/or services some sales lift.

When you or your client is hit with a crisis, perhaps the most important thing you can do is keep your message focused.

Increasing awareness of your client (especially in a highly commoditized industry) within a niche vertical can be challenging. Brownstein Group was tasked with establishing Graham Co.’s healthcare division as a group of healthcare industry professionals, not merely insurance brokers who specialize in healthcare.

Despite the digital onslaught and consumers being surgically attached to their smartphones—and seldom looking up from said devices—live events and conferences increasingly are becoming key marketing components for brands and organizations.

Amid the economic doldrums of the last several years, PR pros could make a good argument that less is more regarding professional services. But as the economy finally gets off its back, it seems that having diverse services is starting to be vogue (again). A recent and exclusive study by Gould + Partners found 64 PR specialties now being offered to clients.

We have to think about the real implications of staff turnover. We all know that it costs more to recruit, replace and retrain people, and that we should have kept that person from bolting in the first place. So what are some talent-retention strategies that may get your stars to stay?

Just like a virus, relationship toxins can’t be quickly eradicated once they’re in your brain; however, they’re susceptible to inoculation. Once you know they exist, you can build natural defenses to prevent them from taking root in the future.

It is easier than ever to collect data about how your online communication is working. It seems that most organizations are sticking with the easy stuff, however. What happens after someone likes your brand or shows up on your webpage? Even if they “engage” with your brand on social media, where does that lead?