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From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

“The principle that has guided me over my career is a belief in developing meaningful relationships.”

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.

For users and those looking to communicate a message or call to action to them, a poorly received ad on social media is a lose-lose. Facebook knows this, and they are working on it. On Wednesday, the company announced the introduction of “Relevance Score,” its latest step in the effort to improve the relationship between users and advertisers.

When pitching a journalist via email, you have about five seconds to grab his/her attention—and that’s if it’s a slow day in the newsroom.

Brian Williams’ decision to take a temporary leave of absence from the anchor chair at “NBC Nightly News” has done little to quell the controversy now swirling around him after Williams admitted last week that he falsely claimed he was aboard a helicopter that was “hit and crippled” by enemy fire during the invasion of […]

It’s another sign for communicators that if they want to extend their reach—and spike their brand’s Google rankings—they’re going to have to add more visual storytelling to their messaging.