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As social media has seeped into virtually every aspect of business communications, PR pros are on the hook to explain what is (and isn’t) fair game when it comes to employees’ use of social channels during office hours.

By consistently telling an authentic story, you will make it difficult for activists to mischaracterize you later.

“The principle that has guided me over my career is a belief in developing meaningful relationships.”

Jamie DePeau, CMO of Lincoln Financial Group, in partnership with colleagues, has played a significant role in helping to dismantle the company’s silos.

Top brands and organizations vie for PR News’ NonProfit Awards.

Much has been written about the importance of eliminating jargon and buzzwords. Yet we continue to have a difficult time weaning ourselves from jargon and corporatespeak.

From a PR perspective, NBC seemed to flub things from the get-go, allowing Williams to tell the public that he was punishing himself.

Not every campaign needs a paid/earned/owned media strategy, of course, but most every marketing effort needs an immersive component that will make the respective audience feel vested in the brand.

The focus for many social media programs over the last few years has been about “Reach” (e.g. followers, likes and subscribers) and “Engagement” (e.g. shares, retweets, comments). What hasn’t been as easy is proving that a social media program is working.

The right technology coupled with an informed approach can help craft a surefire PR strategy without a lot of time, effort and money.