Top Women in PR 2014: Joie Healy

Joie Healy, Senior Manager of Social Media Communications, Cisco Systems

It could be said that Joie Healy wears many hats while leading Cisco’s small but mighty social media team. As a visionary, mentor and project manager, Joie leads a team that produces prolific, engaging and relevant content, as well as manages and grows Cisco’s many social media channels. Joie and her team have built an unparalleled brand journalism platform to drive key messages and bottom-line impact. Empowered by their fearless leader, Joie’s team shares stories that position Cisco as an industry thought leader.

Joie and her team were responsible for the launch and continued success of Cisco’s online newsroom, The Network, since its inception in May 2013. The Network consists of a diverse array of content including articles, blogs, infographics, videos, podcasts and interactive polls all highlighting the latest trends in technology. In order to ensure timely, relevant and authentic content, Joie launched a writer’s program enlisting fifteen esteemed journalists from around the globe to spot and capitalize on trending topics. Although the network consists primarily of non-branded content, Joie ensures that all content matches up to key company objectives and continually measures against engagement goals like clicks, views and shares. Between May 2013 and June 2014, the site accumulated over one million unique visitors and more than 4 million page views.