Top Women in PR 2014: Jody Diamond

Jody Diamond, President and CEO, Diamond Public Relations

As the current CEO and co-founder of Diamond Public Relations, Jody Diamond leaves a lasting impression wherever she goes. In the past seven years, Jody has built a company that continues to flourish and establish itself as one of the most progressive travel and tourism agencies in North America. Diamond PR has grown from a team of three with one client to fifteen employees and twenty-three clients — including that very first one.

Diamond PR was one of the first PR firms to encourage its hotel clients to participate in Cyber Monday, the online shopping event following Thanksgiving. Diamond PR’s clients saw significant bookings as a result. Noting this, Jody created the Cyber Summer concept where participating clients created an exceptional offer only available to book on June 21st, the first day of summer. Jody and her team created a website that hosted the deals and direct booking links and promoted it through media outreach leading up to June 21st. Their efforts resulted in millions of consumer impressions as a result of earned media coverage, as well as over a thousand rooms booked.