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Winner: PMK*BNC—Audi: “Barely Legal Pawn” Typically, sponsors of the Emmy Awards receive little to no earned media attention prior to the awards show. Once the media coverage cycle begins, the Emmy conversation almost entirely centers… Continued

Co-Winner: Arby’s Restaurant Group, Inc.—Arby’s and Edelman Tip Their Hat to Millennials When restaurant chain Arby’s first approached Edelman, the perception of the Arby’s brand amongst its target demographic, especially millennials, was not a favorable… Continued

Winner: USANA Health Sciences—Express Your Selfie #USANAselfie Interdepartmental collaboration around the USANA Health Sciences 2014 International Convention helped the #USANAselfie campaign reach diverse audiences—19 markets worldwide— and resulted in more than 5,800 mentions of the… Continued

Co-Winner: Time Inc./PEOPLE—PEOPLE’s Cover of Brittany Maynard Facebook Social Good Campaign In October 2014, Brittany Maynard came to People.com with a mission. Terminally ill with a rare bran cancer and approaching the day she planned… Continued

Co-Winner: MWW—Transforming Waste Management’s Facebook Narrative Many stakeholders did not see Waste Management as a valued partner in environmental and sustainability solutions, let alone as a partner to transform communities and the nation. The company… Continued

Winner: Lymphoma Research Foundation—Focus On Lymphoma  To help members of the lymphoma community better understand their specific type so that they can make informed decisions regarding their treatment options, the Lymphoma Research Foundation developed a… Continued

Winner: Marist College—Marist Photo of the Week According to multiple surveys, an average of two-out-of-three prospective students said that social media conversations with current students influenced their decisions on where to enroll. With this information… Continued

Winner: Liberty Mutual Insurance—RISE Campaign & The Ad Inspired by a Tweet In sports, as in life, good things don’t come easy. We get knocked down and we have to get back up. Making it… Continued

Winner: Edelman Digital—Photoshop Halloween Mystery  The objective of Adobe Photoshop’s #PsMystery campaign was to encourage Photoshop fans to interact with the brand in a fun way and to increase product usage. Edelman Digital set out… Continued

Co-Winner: Cisco Systems—Cisco’s Corporate Social Media Team The Cisco corporate social media team has been instrumental in establishing Cisco as the go-to resource for Internet of Everything news and other online technology content. From a… Continued