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Co-Winner: Live Nation Entertainment—Demi Lovato Facebook Q+A Live Nation hosted a live Facebook question and answer session with popular singer Demi Lovato in support of her world tour. The team set out to build awareness… Continued

Winner: Anthropologie  On Tumblr, Anthropologie is meant to engage and entice by supplementing the shopping experience through creating a 360-degree depiction of the brand’s lifestyle. Be it outfitting tips from their personal stylist, a mouth-watering… Continued

In order for communicators to capitalize on social listening, they need to involve multiple disciplines within their organizations, such as sales, HR and product development. By getting more disciplines involved in your social listening, you have a better chance to monetize your social channels.

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together.

As C-level managers demand more accountability from their PR departments, communicators increasingly are trying to take their lead from marketing when it comes to measuring activity and demonstrating value. But the arc of media consumption is bending toward PR. If they’re to succeed in the future, both need to work together.

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

Throughout the next five years, PR managers will also need to empower their staffs so that managers focus more on corporate goals and objectives.

Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the business community was becoming antsy about the possibility that viewers would tape shows and skip commercials. When business leaders gathered […]

The new KFC ads featuring Darrell Hammond as Colonel Sanders are good PR, touching many of the points PR and communications pros have been espousing in PR News and at prnewsonline.com to keep brands, especially older ones, relevant.

Years ago—during a time before the Internet—PR and marketing executives, not to mention advertisers, were talking about the future of television, specifically the television commercial. VCRs (remember them?) were coming on the scene, and the… Continued