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To handle the unexpected successfully, the public sector executive will need to gain a better understanding of how to best respond to each type of media.

When opportunity knocks, it’s important to ask the right questions in your initial discovery meeting to collect information that will be essential for developing a proposal that meets the prospect’s needs and exceeds expectations.

A growing role for PR is helping to bridge the communications gap between C-level executives and employees. But that can be a daunting task.

Companies wanting to improve engagement with consumers on social channels may want to look closely at what the financial services sector is doing.

Standing out in your industry is more important than ever before, and thought leadership is one of the most effective ways of you can rise above the competition.

Winner: Lippe Taylor for Elizabeth Arden—Elizabeth Arden Launches UntoldMOMent Instagram Campgain Elizabeth Arden’s fragrance, UNTOLD, is a celebration of the untold story behind every woman. The UntoldMOMent campaign brought those stories to life for Mother’s… Continued

Winner: Weber Shandwick and Suave Professionals—#DateNightHair with The Bachelorette As styling aids continue to decline across the hair care category, Suave Professionals saw an opportunity to drive awareness and increase sales through an exclusive partnership… Continued

Winner: For Rent Media Solutions—ForRent.com’s ‘Decor by Me’ Pinterest Contest ForRent.com ran the “Décor by Me” Pinterest contest where participants were asked to create their dream room for the chance to win $1,000. The contest… Continued

Winner: United Nations Foundation—#UNselfie After the success of the #UNselfie campaign, a part of #GivingTuesday 2013, the United Nations Foundation sought to replicate and amplify the popular hashtag once again for #GivingTuesday 2014. The campaign… Continued

Winner: Nat Geo WILD—Big Cat Week Vanishing Cats Nat Geo WILD wanted to tell a powerful story. The objective was two-fold: To raise awareness about declining populations of big cats and to drive tune-ins to… Continued