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In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.

Visual storytelling helps brands inspire and engage with their audiences better and faster than text-based messaging. The trajectory of social media has always been toward more visuals, and the platforms gaining the most popularity these days—Snapchat, Instagram and Periscope among them—are all based on sharing images and videos.

Even the most beloved brands shouldn’t assume they are good to go with their customers, who are just a click or step away from turning their attention to your competitor.

It’s not every day that you get a free scoop of ice cream with your bacon and eggs, unless you’re eating breakfast at Lou Mitchell’s. The iconic Chicago diner has been surprising first-time customers and… Continued

NBC’s PR campaign to permanently replace Brian Williams starts in earnest while the adversarial relationship between PR pros and journalists takes a turn for the worse.

With the popularity of digital gaming, especially with millennials, top brands like Nissan and SAPP are gamifying campaigns, hoping to achieve business goals by raising the fun factor.

There are multiple ways to measure PR success, including website traffic, keyword searches, SEO metrics, call volume and customer retention. One thing is critical: Commit to measuring PR progress from the onset.

As newsrooms are squeezed to produce additional content with fewer reporters and editors, pitching the media using video can help fill the void since the video pitch also can be repurposed as content.

The Twitter Chat, where Twitter users meet at a pre-determined time to discuss a topic, is an increasingly popular way for PR pros to cultivate relationships and spread messages.

When an organization’s response (or lack thereof) only helps to prolong a crisis.