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Making up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.

Here are some tips on how to sift through the social media data you have received and make your measurement efforts productive.

We asked PR thought leaders how they would counsel Subway during the next 3-5 months.

Competing with the ratings-first and click-bait mentality of on-air and online news outlets can be a lesson in futility for PR pros tasked with telling their organizations’ stories.

Before throwing yourself headlong into a race to year’s end, commit to finding a few ways to keep a bit of that summer-like mindset in the mix.

The secret to building an effective PR team could be to steer clear of PR.

Despite Purple Purse’s previous success in educating victims of financial abuse, the campaign needed to be bigger to make it easier for victims to get the resources they need.

We all fall into habits on social media networks that by their very nature preclude us from finding new and better ways of using them. Lucky for us that Salesforce created this handy infographic illustrating little-known features of Facebook, Twitter, LinkedIn and, yes, Google+.

Bright House Network’s Brian Weber, a presenter at PR News’ upcoming Social Media Summit in New York, shows you how to excel at connecting with important influencers in your market.

Burger King’s proposal to McDonald’s to get together and make a McWhopper proved to be a clever bit of PR, even if McDonald’s didn’t take the bait.